Several days before holiday in every year,the staff of China flower shop is going to be busy. The flower shops are placed with all kinds of flowers.Four florists were busy bunching the flowers up.These bouquets are mainly included roses,lilies,carnations matched with some babysbreath and lilies.When in "Valentine's Day," "Christmas," "Mother's Day" and other holiday,there are many people booking flowers, the florists should bind it up in advance or it will be too late.At the day of holiday,the employees of flower shops must not only be busy bunching flowers up,but also delivering flowers.In China, flower shops have a large volume every year.
In china, go to a restaurant for dinner has also become a way of celebrating festivals.At this time,some marketplaces and stores will put on"Christmas"Sales promotion ads early,and hope to get a piece of the action of "Holiday Economy".Not only"Christmas",actually every holiday is a great marketing opportunity. As long as the activities were carried well,it'll conduce a large sales volume.In recent years,as the "Warm Economy",which is represented by celebrating "Valentine's day""Christmas""Mother's day",heats up.It also reflected that companies are optimistic about this holiday marketing.
In China, "Christmas " is one of the high consumption seasons in a year,if it calculate by the amount of consumption, Christmas ranked third after "Spring Festival" and "Valentine's day".As for the "Warm Economy"like"Valentine's day""Christmas""Mother's day",Companies should focus on the cultural connotation of festivals instead of depending on conventional means like discount and so on.If it has a rich connotation,attractive,even it is more expensive than usual,the sales may possibly be better.Chinese flower industries did well in this respect.For different festival,florists introduce flowers with different theme and different symbolism.The price of these flowers were rose,but more people than usual would buy them.
Every time in holiday,China (Beijing,Shanghai,Guangzhou,Shenzhen,Tianjing)flower market would be heated.Although it is one month before Christmas,the demand of flowers in market increased significantly. The expected price in holiday will be several higher than usual,compared with the same time in previous years it also increased slightly. The time of this Spring Festival and Valentine's day are very close,which resulted in shorting supply may be the main reason of flower market's increasing sales.At Guangzhou flower market,we found that most flower wholesalers were preparing for Christmas.In China,the prices of flower are different in different time. It is fairly cheap now,but when Christmas comes,the price will increase.
Christmas.Spring Festival,Valentine's days are the most busy times in flower field,the price of flower will increase rapidly. If customers book flowers in advance they can get a cheaper price, but it seems that the people who book advanced are quit few.Generally,some units like hotels would book flowers early,mainly used to create an atmosphere on the day and send it as a gift.Common consumers didn't have a strong sense of flower advance booking,many people buy flower at the day of Christmas or Valentine's Day flowers. Most of them are young consumers,they think that the price is not the most important,what is more important is experience the atmosphere of Christmas and Valentine's Day.
Currently,most flowers in China are come from Yunnan flower wholesale market,and the wholesale price in Yunnan province changed rapidly,plus the flower's delivery price, it was different every day. Despite the increasing of market demand, the expected retail price won't change so much,compared with the same time in last year, the price of flowers would just increase slightly.
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